SUMMARY

School Instigated - Non-Client Facing 

Duration: 2 weeks                                                     

 

 

Team Member: Ashwini Venkatesan, Erinn Dornaus, Emma Hazlett

My Role: Lead Researcher and contributer

PROCESS OVERVIEW

 
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PROJECT OVERVIEW

The goal of this project was to design a digital solution for Little Caesar's Pizza chain which would help increase their user engagement. Through very deep user research we learnt that cost was the primary factor and motivation behind purchasing decisions made by Little Caesar's customers. 

 

After multiple iterations of the ideation we designed a mobile app that would collect and display deals offered by various local franchise owners customized based on the user's location.

 
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Deals Page .png