Hi ! Welcome to my page. Feel free look around and contact me if you are interested in a product. Also, follow me on Instagram @llama_and_bear
School Instigated - Non-Client Facing
Duration: 2 weeks
Team Member: Ashwini Venkatesan, Erinn Dornaus, Emma Hazlett
My Role: Lead Researcher and contributer
The goal of this project was to design a digital solution for Little Caesar's Pizza chain which would help increase their user engagement. Through very deep user research we learnt that cost was the primary factor and motivation behind purchasing decisions made by Little Caesar's customers.
After multiple iterations of the ideation we designed a mobile app that would collect and display deals offered by various local franchise owners customized based on the user's location.