Designing a solution and user research were very intimate related processes in our project. Our ideas for possible solutions were being continually morphed and shaped by the user research. Throughout the ideation process we focused on eliminating pain points for users and enhancing the positive aspects of the experience. 

Some of solutions under consideration were: a one click delivery app, an online ordering app integrated with 3rd party delivery companies, and an order ahead app. 

After collecting all the data from user research we tried to convert it into useful information. We performed free association / mind mapping of what people associated with pizza. We also created mental models based on the user interviews and analyzed the quantitative data we received from our surveys.

We also adopted a design studio method to rapidly validate our ideas in which we sought feedback from users for each solution under consideration via informal polling and user interviews.

After multiple iterations of ideation we chose focusing on enhancing the experience of existing customers over attempting to increase the customer base.  

Based on our interviews we were able to create 3 personas for Little Caesars customer base and focused on a workflow for them. 

We applied the MOSCOW method to prioritize our functionalities of the mobile application.