SUMMARY

Client Facing - School Instigated 

Duration: 3 weeks  

Team Members: Ashwini Venkatesan, Kacie Winterberg

My Role: Shared responsibilities in all aspects

PROJECT OVERVIEW

Homeownership SF (HSF) is a non-profit organization helping people within a certain income range buy a particular class of houses for below market rate (BMR homes). HSF's primary goals are to educate homeowners with the details of the home buying process and to create a social enterprise to fund their organization. 

Through re-design of information architecture and multiple testing iterations we created a new site which attempts to educate users with minimal friction.

We also created a search tool exclusively for BMR homes. This tool provides users with a personalized home searching experience by giving them the ability to customize their home search based on their financial situation.